The soft drink industry is a $100 million juggernaut. The Coca-Cola company and Pepsi Co. control vast empires which reach into practically every corner of the globe. Through huge networks of bottles, distributors and retailer, there’s hardly a spot on Earth where you can’t quench your thirst with either Coke or Pepsi. Coke and Pepsi are twin icons of American culture. This is one story behind the intense cola war between Coca-Cola and Pepsi in their quest to dominate the soft drink market.